Digital marketing is the practice of promoting products, services, or brands using digital channels and technologies. It leverages the internet and online-based platforms to reach and engage with a target audience. Unlike traditional marketing, digital marketing provides more precise targeting, real-time feedback, and measurable results. This includes a wide range of strategies like social media marketing, email marketing, search engine optimization (SEO), and online advertising, all aimed at building brand awareness, driving traffic, and achieving marketing goals.
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